goal setting for purpose

How to set intentional goals as a graduate

Taking the time to set intentional goals as a graduate can be difficult. It’s easy to get caught up in daily tasks, whilst your goals get placed down the priority list. However, it’s important to set time aside to prioritise intentional goals, so you can hold yourself accountable and ensure you stay on the right path.

Our last For Purpose Tuesday session was hosted by one of our previous graduates, Shannon Barrett. Shannon set a goal of becoming Recruitment Consultant at 2into3 and in under two years, she has successfully achieved it.

Shannon discussed how to set goals intentionally with our graduates.


Why is it important to set intentional goals as a graduate?


  • Provides direction and motivation to take action
  • Helps identify what’s important
  • Help create your individual pathway
  • Can encourage productivity and reduce wasted time
  • Helps to feel in control of your own future


How to set intentional goals as a graduate

It is important to set time aside to review your goals on a weekly, or monthly basis. Creating a specific time to focus on your goals will help build this habit in your professional development.

Shannon advises our graduates to use the following framework for outlining goals:

The SMARTER acronym

SMARTER goal setting for purpose

  • Specific

It’s important to be specific with your goals, such as asking, What do I want to accomplish? Why is this goal important? Who is involved? Where will I achieve this goal? Which resources or limits are involved?

  • Measured

Create measurable goals to ensure that you have a clear way to define success / failure. Provide exact figures outlining exactly how much you want to achieve. For example, “I will attend 3 webinars to develop my professional knowledge by the end of the year.”

  • Attainable

It’s important to be ambitious with your goals, yet realistic. You should be aiming to push yourself out of your comfort zone, yet not to an entirely unrealistic level.

  • Relevant

Ask yourself if this goal is relevant to your long term objectives. How will it benefit you in the long run?

  • Time-bound

Creating a timeline for when you’d like to achieve your goals will help achieve them in a given period.

  • Evaluated

It’s important to reflect and evaluate your goals to decide if they’re still right for you. Don’t be afraid to revise these goals on a regular basis.

  • Rewarded

Make sure to reward yourself for achieving certain milestones. It’s important to take pride in what you have achieved, reward yourself accordingly and reflect before moving onto your next goal!

Goal setting at For Purpose

At For Purpose, we value intentional goal setting as a means of developing our graduates’ careers. We connect our graduates with a mentor to set intentional goals, reflect on their work and discuss any shortcomings. This provides a safe place for graduates to discuss their goals, or any potential issues they may be having.

If you’re interested in investing in graduate talent and require support, contact our Director of Talent Management, Fergal O’Sullivan.

3 Techniques to improve focus at work

3 Techniques To Improve Focus At Work

Nowadays, it’s extremely hard to maintain focus when our attention can be easily divided. The pressure of completing tasks, staying off social media and giving each project your undivided attention is proving harder as technology develops and distractions increase. Therefore, it is important to use tools to maintain your focus during your workday. During our previous For Purpose Tuesday learning seminar, we outlined some useful techniques to improve your efficiency whilst working.

3 techniques to improve your focus at work:


1. The Eisenhower Matrix

Eisenhower Decision Matrix

The Eisenhower Matrix is a task management tool that helps organise and prioritize tasks by urgency and importance. By using this tool at the start of each day, you can divide your tasks into four boxes based on the tasks to do first, the tasks to schedule for later, tasks you’ll delegate, and the tasks you’ll delete. This is a great tool for de-cluttering your mind, focusing on top priorities and ensuring your energy is assigned to significant projects. This is particularly useful at the start of the week, when upcoming tasks can seem overwhelming.


2. Pomodoro Technique

Pomodoro Technique

The Pomodoro Technique splits tasks into 25 minute intervals, followed by a 5 minute break. This is extremely useful if you like working in small bursts of energy and enjoy setting your projects set against a timer. A useful website is Pomofocus.io, where you can list each task at the start of your day to hold yourself accountable. It also provides an estimated finish time, which is good for setting realistic expectations around what you can complete each day. Upon using this technique repetitively, it helps gain a better understanding of how long each task typically takes. Therefore, the Pomodoro technique helps your time management skills in the long run.


3. Habit Stacking

Habit Stacking

According to James Clear, author of best-selling book, ‘Atomic Habits‘, it takes 66 days for a habit to become automatic. For routine aspects of your work, it makes sense to create habit stacks.

For example, creating a habit to start your day by checking emails, flagging important items, creating a to-do list, inserting them into your Eisenhower Matrix and implementing ‘Urgent & Important’ tasks into pomofocus.io, you have created your first daily habit stack.

The idea behind habit stacking is that they’re easy to follow, easy to implement and don’t require significant brain power. After routinely doing so, these positive habits should become automatic. It’s important to remember that a habit stack is personal to how you work. This may vary entirely depending on the individual. It’s important to remember your learning style and how you work most efficiently, depending on your role and working environment.


Maintaining focus throughout the day can be difficult. However, with these techniques, you should be able to identify your priorities more easily and stay on track. Remember, minimising distractions at the beginning of your day, such as putting your phone on airplane mode and working in a suitable environment, if possible, should all help your focus throughout the work day.


“Attention management is the art of focusing on getting things done for the right reasons, in the right places and at the right moments.” – focuswise.com.

Contact Us

Are you considering adding graduate talent to your team and require support, graduate development and learning opportunities? Contact Fergal O’Sullivan, Director of Talent Management, at fergal.osullivan@forpurpose.ie. For more information on the For Purpose Graduate Programme, visit our website here.

Soft Skills for Graduates For Purpose

3 Reasons Why Soft Skills Are Important For Graduates

Oftentimes, graduates focus on developing specific technical abilities, whilst neglecting the development of communication skills, teamwork abilities and personal growth. Although hard skills are essential for completing specific tasks, soft skills are crucial for your ability to connect, communicate, empathise and grow in your organisation.

According to Investopedia, soft skills are “character traits and interpersonal skills that characterise a person’s relationships with other people. In the workplace, soft skills are considered to complement hard skills, which refer to a person’s knowledge and occupational skills.” Here are 3 specific reasons why developing soft skills is important for graduates.


1. Communication

Being comfortable with communicating effectively will help your relationship with colleagues, clients and partners. Having strong communication is a fantastic asset during problem solving, crisis management and workplace culture. As a graduate, you can develop your communication skills through college teamwork projects, being involved in college societies or voluntary groups. Over time, exposure to different groups of people should massively improve communication skills.


2. Teamwork

Another important soft skill is teamwork. Oftentimes, graduates are placed within a new team, and having the ability to understand group dynamics is extremely important. For smaller organisations, graduates may be working directly with senior managers, or the CEO. Therefore, by developing experience in teams, you can apply your knowledge of compromising in groups, focusing on completing goals and being a team player. Being involved and exposed to groups in college, whether it is sports, part-time work, or creating your own team, will be extremely beneficial to your graduate position.


3. Adaptability

Having the ability to adapt to new experiences is another important soft skill. Graduates will be provided with a range of new, and oftentimes exciting, opportunities and responsibilities. This is particularly apparent in nonprofit, charitable and social enterprise organisations. Having the ability to learn new skills, assume responsibility and tackle new challenges is a crucial skill that many social impact organisations seek. By learning new things, pushing out of your comfort zone and volunteering for new opportunities during college, you will become more adaptable with increased transferable skills.



Although many jobs require technical abilities, it is so important to develop soft skills as a graduate. This will ensure you’re an adaptable candidate with transferable skills when applying to your chosen organisation. Soft skills benefit everyone in the long run, with an increased ability to connect, communicate, empathise and grow in your organisation.

If you are interested in applying your skills to a graduate position, visit our current vacancies or contact our Programme Co-ordinator, Aoife Duff, for more information on graduate development.

Young Voices in Nonprofit Sector

The Importance Of Encouraging Graduates’ Professional Input

Early career professionals are ambitious, keen to learn, with an array of new ideas. Despite this, senior employees can, oftentimes unknowingly, overshadow young professional’s voices. It is important to remember that graduates and young professional’s are the future leaders within our organisations. Therefore, it is extremely important to encourage young voices in the nonprofit, charitable and social impact sector as they develop in their career.

Here are some reasons why it is important to encourage graduates’ professional input:


1. Fresh perspective

Graduates and young professionals often arrive into organisations with a fresh perspective. Each generation holds new ideologies and progressive  ideas on topics such as work-life balance, organisational structure and solutions to outdated problems. Furthermore, young professionals may have specific knowledge on new technologies or techniques that could benefit the entire organisation. By speaking up, they can share their knowledge and help the team grow.


2. Willingness to learn

Graduates and young professionals are often eager to learn and grow in their careers. By enabling them to ask questions, process new information and become involved in diverse projects, they can learn from more experienced team members and gain new skills. It is important to feed into young professional’s willingness to learn, both for their own autonomy, and for the benefit of your organisation.


3. Confidence

Engaging in professional discussions early in their career can help young professionals build confidence. Moreover, developing confidence can help individuals take initiative on leading teams. We want our future leaders to be confident, assured, strong leaders. This encouragement should begin early in their career and be built upon regularly through learning, development and professional exposure.


4. Career development

Encouraging young professionals in your organisation could lead to greater interest in their role and a focus on career development within your organisation. Encourage these employees to consider their career progression, long-term goals and put plans in place to help achieve them. This includes offering new challenges and responsibilities.


About For Purpose

At For Purpose, we strongly believe in encouraging our graduates to share new ideas within their roles and assume their own autonomy. Through learning seminars, mentoring and peer-led development, we provide our young professionals with the tools to succeed in their careers.

Oftentimes, young professional’s voices can get lost within an organisation. We know how important it is to try and overcome this narrative. Therefore, we have advocated for our graduates to present at ‘The Wheel Summit’ on 23rd May to discuss ‘Early Career Professionals: Unifying Ambition and Action’. This is a fantastic opportunity for their voices to be heard at Ireland’s largest nonprofit sector event. Click here to learn more.

If your organisation is interested in adding graduate talent to your team, please contact our Head of For Purpose, Dr. Rhonda Wynne.

Powerful Social Change

The Importance Of Advocacy For Powerful Social Change

Advocacy is an incredibly powerful tool for creating social change, with movements such as ‘MeToo’ and ‘Black Live Matters’ being widely supported to advocate for those who have an under-represented voice.

Advocacy is defined as, “the act or process of supporting a cause or proposal”, according to Miriam Webster. At our recent For Purpose Tuesday event, Jane Trenaman, our For Purpose mentor, described advocacy at 3 levels: self-advocacy, advocating for a specific cause and advocating for the social impact sector. Each element of advocacy is extremely important for powerful social change.


How we advocate for ourselves as individuals should not be overlooked. Holding positive belief in yourself to advocate and create social change is not only important for your own self-esteem, but for those you are advocating on behalf of.

Self-advocacy means knowing your rights, your worth and contributions, speaking up for yourself, and taking action. It is also important to have:

• Assertive communication,
• Moral courage,
• Belief in your experience, opportunities and genetics,
• Open-mindedness,
• Self-reflection,
• Self-awareness.

It is worth noting that some people naturally possess these traits, due to experience, genetics or opportunities. However, it is important to take time to self-reflect on how you can develop your strengths, and take small steps to improve any weaknesses. Oftentimes, people want to advocate for others, but do not have the confidence to do so. Small changes such as pushing yourself slightly out of your comfort zone, listening to confidence/mindset podcasts, or even watching short videos such as ‘Amy Cuddy – More confidence in 2 minutes’, could help.

Taking these small steps can make a big difference when advocating for yourself. Improving your abilities, mindset and qualities will help make you an advocate for yourself, and place you in a better position to advocate for others.


Advocating for a specific cause

If we are in a privileged position where we advocate for ourselves and have a voice, it is important to advocate for those who don’t have a voice. Movements such as ‘MeToo’ and ‘Black Live Matters’ were supported widely to advocate for those who have an under-represented voice in society. Amplifying their unheard voices has contributed to powerful systemic change in the past, and continues to do so.

Align yourself, or your organisation, with a cause that you truly believe in. Powerful change can be created through holding individuals accountable, influencing policy through lobbying and creating partnerships with government stakeholders.


Advocating for the social impact sector

The social impact sector works continually towards achieving social change. Nonprofit and charitable organisations have a clear mission and vision on what social issue they want to help combat and therefore, is important to be an advocate for the broader sector. Oftentimes, it debated whether charities have the ‘right’ to have a presence in the political sphere. However, once an organisation is clear about their mission and the change that needs to happen to facilitate it, this is exactly the space in which they should be.


It is so important to be an advocate for yourself, for those who do not have a voice and for the broader social impact sector. Remember that advocacy is a long-term effort, and change may take time. Stay focused on your goals and keep working towards them, even in the face of obstacles.

If you are a graduate interested in contributing to the social impact sector, visit our website or contact Rhonda Wynne.


Key points, research and expertise provided by Jane Trenaman, Nonprofit Leadership & Fundraising Consultant and For Purpose Mentor.

Career Students Cost of Living 2023

How Cost Of Living Crisis Impacts Student Career Decisions

Many of us associate university as the best years of our lives. It is a chance to experience university culture and thrive outside the confines of parental guidance. However, the university experience is changing as many students struggle to be financially independent, juggling part-time jobs with their studies and other commitments.

Our Programme Co-ordinator, Aoife Duff, attended a recent gradireland Breakfast Masterclass event, ‘Building the graduate skills pipeline: How to attract, engage, and recruit next-gen talent’. There were some interesting takeaways from key speaker, Rachel Johnson, Strategic Development Lead at Cibyl. The data below is listed in two of Cibyl’s surveys: Cost-of-Living Survey and Graduate Research Ireland Survey.


Impact on student experience

A recent survey has revealed that the cost-of-living crisis and mental health are two biggest concerns for students. Many students are no longer eating out and are missing out on social events, while others are avoiding using heating/electricity and even missing lecturers to save on travel costs. In fact, financial management is a big worry for 80% of students, with many choosing to live at home to avoid the financial burden.


Changing career aspirations

The cost-of-living crisis has created a profound impact on student career aspirations, with many students considering the obstacles to a graduate job. In fact, 4 in 5 are anxious about job hunting with the cost-of-living crisis amplifying anxiety. Many have changed their career priorities by broadening their career interests and choosing different roles altogether.

Job income and stability has become a greater focus for graduates, with 83% of graduates seeking attractive employer benefits and a high starting salary. This is now more important than other schemes, such as sustainability policies and diversity initiatives. Some graduates are even choosing a high salary over a genuine interest in the role or organisation. Graduates are also choosing roles that are closer to home and/or have flexible hybrid working options to save on relocation and transportation costs.


What can employers do to help?

  1. Graduates are looking for support and understanding. Employers can showcase what they are doing to help employees with the cost-of-living crisis.
  2. Students have missed out on university social life due to the covid-19 and the cost-of-living crisis. Offering free networking events will gain student interest and make your organisation more attractive.
  3. A high cost-of-living means students are living with parents for university and leaving Ireland for a graduate job. High wages, help with relocation and providing work-from-home equipment will stop graduates leaving Ireland for jobs.
  4. Mental health is also a big concern for students and graduates. Providing support will not only attractive to students but will also help workplace productivity.
  5. Students are broadening their career options and switching roles/sector choices. They are also changing their priorities in an employer. Competitive benefits are key to attracting and retaining early career hires.


What does this mean for social impact organisations?

Due to the cost of living crisis, social impact organisations need to support their graduates with a fair market-rate salary. This means completing salary benchmarking. Furthermore, it might be worth asking your current younger employees what the most important issues are for them. Build out policies around these issues and ensure they are followed up and implemented, to avoid a ‘tick-box’ process.


Get in Touch

If you’re a social impact organisation, wanting to attract graduates to your organisation, contact our Head of For Purpose, Dr. Rhonda Wynne at rhonda.wynne@forpurpose.ie. For more information on our programme, visit here.

For Purpose Tuesdays Co-operative Housing Ireland Jigsaw

Graduate Presentations with Purpose

Last week, we held our monthly For Purpose Tuesday session. Two of our graduates presented an overview of their careers to the entire group of For Purpose Graduates. This peer-led learning aspect of our For Purpose Tuesday session is extremely important for our graduates. Not only do they learn about the role of their peers, but they gain insight into another social impact organisation. At For Purpose, learning about other mission-driven organisations is encouraged to gain a broader understanding of their purpose, structure and impact.


Eoghan Cregan Co-operative Housing Ireland

Eoghan Cregan Co-operative Housing Ireland For Purpose

Eoghan holds a particular interest in community development. Therefore, upon completion of his MSc in Sustainable Development, he applied for the role of Housing Officer with Co-operative Housing Ireland. He was offered the role in May 2022, joined For Purpose and has been thriving in his career ever since. Eoghan presented the history of CHI, and outlined his role in detail.

Co-operative Housing Ireland (CHI) is an Approved Housing Body providing over 4,000 high quality homes to low-income households. As a representative body, CHI champions co-operative principles in delivering homes and supporting communities. Co-operative Housing Ireland has been a leader in providing truly affordable homes across Ireland since 1973.

Housing Officer

Eoghan’s role as a Housing Officer is extremely diverse. The role requires working on sensitive cases that must be handled with empathy, positive communication and assertion. He outlined the diversity of his role across the following areas:

  • Arrears & financial inclusion

Calling members, issuing arrears, engaging with the RTB for mediation or termination, offering support.

  • Neighbourhood safety & social inclusion

Addressing anti-social behaviour across estates and creating inclusion programmes in conjunction with other public services.

  • Easing the strain of the housing crisis

Providing families with the opportunity to a ‘forever home’, as long as they upkeep the rules of their tenancy agreement.

  • Estate management

Ensuring the CHI estates are maintained to a very high standard. Engaging with contractors, monitoring  the condition of the estates, addressing repair requests.


Group Task

Towards the end of his presentation, Eoghan provided a group task for our graduates. He presented a scenario where our graduates had to address a difficult member of CHI. He asked how our graduates would approach the situation, and potential solutions to this issue. This allowed our graduates to consider the best way to approach potentially vulnerable members of society, even if this is not directly related to their job.



Niamh Fennell, Jigsaw

Niamh Fennell Jigsaw For Purpose

Our next graduate speaker was Niamh Fennell, Youth Voice & Engagement Officer at Jigsaw. At the age of 16, Niamh became a Jigsaw Youth Advocate in her local Jigsaw service. Upon completion of her BSc in Community and Youth Work, Niamh applied for the Youth Voice & Engagement Officer role in February 2022, was successful, and joined For Purpose.

Jigsaw is the National Centre for Youth Mental Health. They believe a better life is possible for the hundreds of thousands of young people across Ireland facing mental health difficulties. They provide online and in-person services around Ireland. This advice and support is made available to young people, aged 12–25 years-old.


Group Task

Niamh presented the Lundy Model of Participation (see below). This framework is a useful starting point for supporting children’s participation. Niamh asked our graduates how they can use this same framework in their own organisation – by acknowledging space, voice, audience and influence. Niamh made the learnings from her job applicable to all of our graduates by sharing this useful framework. Our graduates acknowledged how this model of participation could be extremely useful in their roles, from engaging members in workshops to setting up focus groups.

Lundy Model of Participation

Niamh’s role

As the Youth Voice & Engagement Officer, Niamh’s main responsibility is how to engage with youth when communicating and ensuring their voice is heard. Niamh’s role is also very diverse, covering areas such as:

  • Representing her team as their youth voice
  • Public speaking
  • Youth voice engagement via events
  • Professional youth training training


What’s next for our graduates?

We’d like to extend a massive thanks to Eoghan and Niamh for presenting an overview of their careers at For Purpose Tuesdays. These learning sessions present valuable learning for our current For Purpose Graduates. As Eoghan continues to develop his career as a Housing Officer, Niamh will be returning to full-time education to study Social Work at Maynooth University. We wish them both all the best in their future mission-driven careers!

For more information on our programme, visit here or contact Head of For Purpose, Dr. Rhonda Wynne, directly.

How to Lead with Purpose For Purpose Social Impact Graduate Programme

How To Be a Leader with Purpose

Leadership is typically associated with people in positions of power. However, we are all leaders in our own right. We are the leaders of our positions at work, we lead within our personal lives and show leadership qualities in a variety of aspects. Therefore, it is important to consider how we can lead with purpose, in our working lives and personal lives, regardless of whether we hold a specific leadership job title.


Leadership Advice With Purpose

Some of our For Purpose Graduates attended the Leadership Academy Breakfast Club this week, as part of their professional learning and development. There were some extremely insightful takeaways from this session, including advice on how to lead with purpose.


1. Create intentional space

If you are passionate about a particular area in society, but there is no dedicated place to discuss this issue, create the space. Whether you want to create a LinkedIn Group to start the conversation around a particular professional topic, or maybe it’s a Facebook Group to combat a community issue, make it happen. Several people have amazing ideas, but true leaders consider the issue at hand, and take purposeful action. Leading with a passion or desire to change something will create perseverance for your cause.


2. Respect is a two way street

Respect is one of the most important values to uphold when leading with purpose. You should respect yourself, which is very important and often overlooked, and of course, everyone you encounter. When you treat people with such respect, it will come back to you in twofold. This includes honouring people’s perspectives when making decisions, lifting the best out of each individual and respecting varied perspectives. When this respect is upheld, your leadership will be built on a foundation of integrity.


3. Lead with authenticity

With the influence of technology and our continuous exposure of digital media personalities, our authenticity radar is sharper than ever. We can instantly spot when someone is genuinely being themselves, or putting on a mask. Therefore, as a leader, your authentic personal brand is more important than ever. Your personal brand is what makes you, you. Your core values, personality traits, moral compass, interests and everything in between makes up your personal brand. If you are leading with a core purpose, your passion will be apparent as long as it is genuine and authentic.


Leadership Academy

If you are interested in learning more about leadership, the Leadership Academy provides opportunities to have conversations about the key leadership challenges and to find relevant, cutting-edge leadership development opportunities, networking, training, information and support.

The Leadership Academy hosts a Breakfast Club on a monthly basis, where we hear from leadership professionals sharing their insights.


Start Your Career With Purpose

It is important for graduates working in social impact organisations to consider how to lead with purpose. These should be applied in your current position, future career, personal lives and more.

If you are interested in joining the For Purpose Social Impact Graduate Programme and learning from sector leaders, visit our website or contact Dr. Rhonda Wynne, Head of For Purpose.

Social Entrepreneurs Ireland

For Purpose Tuesdays – Social Entrepreneurs Ireland

At For Purpose, we partner with many fantastic mission-driven organisations to provide graduate roles. We invited one of our previous graduates from Social Entrepreneurs Ireland, Lydia Redmond, to speak to our current graduates about social entrepreneurship and specifically, the work of Social Entrepreneurs Ireland.

Lydia commenced her career with Social Entrepreneurs Ireland in 2019 as a Development Assistant, as part of the For Purpose Social Impact Graduate Programme. Since then, she has been promoted to Development Executive and most recently, Programme Manager.

In her current role, she works on the STEP programme, with a particular focus on the Ideas Academy and Action Lab. They support early stage social entrepreneurs identify a social problem they wish to address and move from idea to action.


What is a Social Entrepreneur?

Social entrepreneurs are society’s problem solvers, who have a unique insight into a social problem with an aim to provide a solution. They have a strong commitment to executing their idea with resilience, determination and a clear vision.

Social entrepreneurs must identify: 

  1. A specific issue within the problem
  2. The key stakeholders 
  3. Viable solutions


Social Entrepreneurs Ireland

Social Entrepreneurs Ireland has supported more than 500 social entrepreneurs across the country. Some of their alumni include FoodCloud, CoderDojo and MyMind. They are passionate about supporting social entrepreneurs to change Ireland for the better. Their mission is to find individuals with solutions to social problems and support them on every step of their journey. They do this through their programmes, direct funding and community of alumni, funders, and sector leaders.

Lydia explained that Social Entrepreneurs Ireland run a nationwide campaign each year where social entrepreneurs can submit their ideas and be accepted onto their programmes. She spoke with our graduates about what social entrepreneurs need to consider when submitting an application.


Important considerations when reviewing social entrepreneur applications: 

  1. Unique insight into a social problem  
  2. Ideas that have the potential to solve the problem  
  3. Ability and commitment to execute the idea  


Graduate Learning Session

In recent years, there have been many fantastic social entrepreneurs tackling social issues in Ireland. It is extremely important for our graduates to learn more about social entrepreneurship as they commence their careers within social impact organisations.

Hereafter, Lydia invited our graduates to complete an interactive task in groups. She asked each team to consider a specific social issue and how they would tackle this problem. It was important for our graduates to understand the process of becoming a social entrepreneur, the potential issues you may face along your journey and how to still achieve your social vision.


“I thoroughly enjoyed learning more about the work of SEI and in particular, how one idea can make such a big difference on society. This was a fantastic learning experience and improved my knowledge of social entrepreneurs greatly.” – Aoife Duff, For Purpose Graduate.


Contact Us

If you are interested in learning more about the For Purpose Social Impact Graduate Programme, or the organisations we partner with, visit our page. For more information on current opportunities, visit our Current Vacancies. To speak with the Head of For Purpose directly, contact the Head of For Purpose, Rhonda Wynne.

For Purpose Tuesdays

For Purpose Tuesdays Language used in Nonprofit Sector

We had a brilliant morning launching our first For Purpose Tuesdays session of 2023. We welcomed some familiar graduates and introduced two new members to the For Purpose Graduate Programme, Theo and Nadine. They applied for our Assistant Analyst and Assistant Recruiter positions with 2into3. We are delighted to welcome them to the For Purpose Graduate Programme.


Language and Terminology in Nonprofit Sector

There are many complexities surrounding language used within the nonprofit sector. Therefore, for our first session of 2023, our Head of For Purpose, Dr. Rhonda Wynne, presented an interesting seminar on the terminology used to describe the sector. This was an excellent opportunity for our graduates to learn more about mindfulness when describing the nonprofit sector, inclusive language and how we can develop the sector further.

Rhonda opened the learning seminar by discussing what terms are currently used to describe the nonprofit sector. Terms such as the third sector, nonprofit, not-for-profit, charity sector and social sector are all used interchangeably. With this variety of language circulated throughout the sector, it can cause some issues. The multiple ways in which we speak about the nonprofit sector can cause confusion, particularly within the general public.


Why language matters in nonprofit sector?


  1. To provide inclusiveness within vulnerable groups
  2. To provide clarity within the general public
  3. To decrease misinformation / stigma

When working for mission-driven organisations, using the correct language is crucial. Many nonprofits work with extremely vulnerable groups and therefore must consider the most inclusive language in order to empower them. Furthermore, the use of coherent language will provide more clarity and less confusion to people outside the nonprofit sector.

Future Focused

Terminology used to describe the sector is continually changing. With each decade, there are new ways of describing people, groups and organisations’ missions which are more inclusive and empowering. It is especially important for our graduates, the future leaders of the nonprofit sector, to engage in conversations surrounding the language we use to describe the sector and aim to continually improve. This session a great opportunity to discuss this topic with all of our graduates – thank you to all of our graduates who provided fantastic insights during our first session of the year.

More Information

If you are interested in learning more about the For Purpose Graduate Programme, visit our page. For more information on current opportunities, visit our Current Vacancies. To speak with the Head of For Purpose directly, contact Rhonda Wynne at rhonda.wynne@forpurpose.ie.