Round-table: Impact of digital marketing communications
This week’s round-table session was facilitated by Craig Dwyer, Digital Campaigns & Strategic Communications Consultant and Founder of ‘ForaChange’.
The topic of this For Purpose round-table session was the role of digital marketing in communication campaigns. During the session, Craig demonstrated the impact digital marketing had on the ‘Yes Equality’ campaign in Ireland.
Craig was a key figure in the ‘Yes Equality’ campaign of 2015 in his role as Director of Social Media. Craig developed, designed and implemented the digital strategy, monitored over 40 social media accounts and managed all online advertising for the campaign.